'The Random Artistic Design Story' is a culmination of a concept where every piece we create has a history and a unique story to its origin.  We bridge the gap between art and design, using random concepts, materials, and techniques curated aesthetically and ethically. Eventually, from the inception to the very end, you get accessories that are engineered by this unique amalgamation.

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This brand stems from the innate desire to celebrate each ornament one wears and caters to those who love jewelry. We seek to build an amicable bond with you and cherish you as our 'Custo-Mitra' (customers as friends). This bond is our U.S.P and entails that each soulful piece that we create is one of its kind- artfully and thoughtfully crafted by the artist for you. 
 

The uniqueness of each piece is akin to that of a fingerprint, with a sole pursuit to make it one in a million. What could be a more exhilarating experience than this? At The RAD Story, you get to experience the euphoria of authenticity in ornaments.

 

'Conscious Fashion' is what the brand stands for.

The designs are a reflection of who you are.

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As the adage goes, "Love thy piece as one would love thyself."

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Artist's Note

Aradhana Sriram

 

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"Hitting two guises of creativity, Art and Design, with one idea."

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Since the early years of my life, painting has not only been my passion but also my pride. This with a strong urge to create something that impacts people's hearts propelled me to pursue a specialised course in jewelry at the National Institute of Fashion Technology (NIFT). Post my graduation, in order to gain experience in this field and understand customer preferences, I put my learning to practise by working with a reputed jewelry brand in Delhi.

 

Experimenting with metals got me curious which led me to pursue metal-smithing at Alchimia School of Contemporary Jewelry, Italy. A decision well taken as I realised while undergoing the course that in the process of creating and transforming materials like gold, silver, brass, copper etc, there is always scope for controlled improvement and manipulation leading to something that has greater potential than just a mere sketch, as one can innovate, mould and deem what looks and works better. This exciting journey continued when I experimented with other materials viz. glass, bamboo, wood and clay as I travelled and experienced many first-hand craft workshops during my pursuits around India.

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I like incorporating homogenous forms of art in my creations, connecting with people and being a part of their narratives.

 An active interplay of raw materials including accentuating the qualities of different gemstones and metals to create jewelry,

is my kind of fun.

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Watching customers loving their pieces has always been an electrifying and rewarding experience.

Cheers to new people, new stories, and new creations!

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